Creative Warriors

One of the best ways to differentiate ourselves and our business is to tell a unique story that is memorable and makes us stand out. Gair Maxwell is the author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, a book about flipping brand dynamics to attract customers. He shares real-life stories that helped ordinary brands and leaders create extraordinary results.  Gair is a former broadcaster who had an award-winning radio and television career in Canada. He’s also a history buff who loves legends, myths, and stories. He’s now a brand strategist and keynote speaker. Gair has worked with organizations like Apple Specialist Marketing Group, Caterpillar, NAPA, and Virginia Tech. He’s also shared conference stages with business icons like Richard Branson and Gene Simmons. He’s here today to talk about Big Little Legends and how to create a story that can make your brand legendary. We unpack how brands become legendary. How did the Mona Lisa become so famous? The painting was stolen from the