Creative Warriors

Who doesn’t love the coffee business? In the US, the growth of coffee chains is fascinating. Michael J. McFall began his career with BIGGBY® COFFEE at the original store in East Lansing in 1996 as a minimum-wage barista. He’s now co-CEO, and over the last twenty-two years, he and business partner Bob Fish have created one of America’s excellent specialty coffee chains. They have over 250 stores open in 9 states. He’s also the author of Grind: A No-bullsh*t Approach to Take Your Business from Concept to Cash Flow—a book about common sense strategies for turning a start-up idea into a positive cash flow business.    We talked about starting a new business and why the franchise model worked for them. Michael says that products don't usually sell themselves. You need to be willing to sell your product for as long as it takes. You've got to be obsessed with generating revenue. He’s also involved in personal growth and development. As a leader, you need to meet your company where it needs you, not the opposite. We