Internet Marketing: Insider Tips And Advice For Online Marketing

On today’s Internet Marketing Podcast, Andy is once again joined by Andy Houstoun Product Director at Crimtan, for part two of his podcast on the subject of GDPR and a new dawn in programmatic display advertising. Missed the first episode? You can give it a listen and read Andy's blog post on the same topic here. To recap, over the course of the shows you'll learn:What programmatic display advertising is and how it worksA brief summary of GDPR and how it’s affecting programmatic display advertisingThe impact and fallout of GDPR – what has actually happened since it was implemented?How future legislation – EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for trackingHow a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectivenessPlus, Andy provides his top tip/key takeaway for the audience. Want to connect with Andy, you can find him on Twitter here, email him at [email protected] or call Crimtan on +44(0