Creative Warriors

Best practices don’t always work for marketing. If you want to stand out and get noticed, don’t keep doing what everyone else is doing. That’s the advice from Mike Michalowicz, who is one of my favorite writers and my guest on today’s show. Mike is the author of a string of popular entrepreneurial books, including Profit First, The Pumpkin Plan, Clock Work, Fix This Next, and his latest book, Get Different. By his 35th birthday, Mike had founded and sold two multi-million dollar companies. He then became a small business angel investor and lost it all.  Mike has since devoted his life to discovering and sharing the very best small business entrepreneurial strategies. Thousands of companies have used his advice to drive profit, run on automatic, and determine what moves to make next. We discuss some of the concepts in his new book on how to market and get noticed. We talk about how and why we need to be different from other businesses in our field when marketing. If we want to share our products, gifts, or kno