Harvard Divinity School

Today, mindfulness meditation courses can be found everywhere from schools to prisons to sports teams. The trendy fitness apparel company Lululemon is now advertising mindful clothing for men. There’s also Mindful Meats, Mindful Mints, and Sherwin-Williams sells a paint color they call Mindful Gray. There’s even Mindful Mayo, which you can buy at your local Whole Foods for $5.99. So why has mindfulness meditation suddenly become so popular? Well, for starters, recent studies show benefits against an array of conditions both physical and mental, including helping to counter stress, chronic pain, and other ailments such as anxiety, depression, and post-traumatic stress disorder. But are there possible downsides to mindfulness being fully embraced by capitalists? As David Gelles writes in the New York Times, “With so many mindful goods and services for sale, it can be easy to forget that mindfulness is a quality of being, not a piece of merchandise.” This is the Harvard Religion Beat, a podcast examining