Primal Blueprint Podcast

Mark Sisson chats with Joe De Sena—founder and CEO of Spartan Race, the world’s leading obstacle racing company. Joe has demonstrated his entrepreneurial drive since his pre-teens. From selling fireworks at age eight, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, and now the world’s fastest growing sports movement, De Sena is a living definition of the word entrepreneur. Following a successful career on Wall Street, De Sena moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was here his passion grew for ultramarathons, adventure races, and endurance events; and thus the idea for the Spartan Race was born. With more than 200 events in 30+ countries planned for 2017, Spartan Race has more than 1 million global participants offering open heats for all fitness levels and ages, as well as competitive and elite heats. The company has more than 5 million passionate social media followers, he