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063. John Hall talks about creating online content that helps you dominate your industry

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Sinopse

John Hall is the co-founder and CEO of Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility and credibility with their key audiences.  Influence & Co. was recently mentioned in Inc. as the “#1 Company Dominating Content Marketing.”  Techweek recently listed him as one of the 100 most influential people in tech. Hall has a weekly column for Forbes and Inc. and has contributed to more than 50 publications, including Business Insider, The Washington Post and Harvard Business Review.