Order Of Man: Protect | Provide | Preside

So many men believe that the terms purpose and profit are mutually exclusive - that for one to exist, the other can't. That just isn't the case. In fact, when you learn to align your purpose and passion with the ability to make a profit, you have a greater ability to impact the world in a positive way. Today, I am joined by the founder of Black Rifle Coffee Company, Evan Hafer, to talk about how he's managed to build such a successful business around what was simply a passion project. We talk about the power of utilizing new media for marketing, finding and speaking to your tribe, sacrificing ego on the altar of business, and how to align purpose, passion, and profit. SHOW HIGHLIGHTS How Evan went from firearms to roasting How Black Rifle Coffee Company makes and utilizes viral videos Why interactive marketing is crucial to a business' success Evan's view on the competition Defining "great marketing" Discovering, developing, and speaking to your tribe Giving birth to a new you Identifying and letting go of f