Order Of Man: Protect | Provide | Preside

Many of us, as men, have ambitions to leave a legacy. What that legacy looks like varies from man to man but ultimately, we all have a desire to leave this world better than when we got here. And, legacy is something my guest, his father, and his father’s father know how to create.Today, I’m joined by the President and CEO of Weatherby (American Firearms Manufacturer), Adam Weatherby. He is the grandson of the founder, Roy Weatherby. And, he recently took up the mantle as head of this 70-year-old, third-generation business. Today, we talk about what it took to create, how things evolve over generations, the power of storytelling, and how to create a generational business and legacy.  SHOW HIGHLIGHTS The beginning of a legacy  Leveraging everything  A woman’s perspective  Manufacturing arms  Creating a prestigious brand  The value of marketing  Inspiring dreams  Balancing life  Taking on leadership  Cultural change  Respecting history  The future generation  Leaving the business behind  Developing the right s