Order Of Man: Protect | Provide | Preside

Today, I sit down with a fascinating man. His name is Mat Best and many of you know from his viral videos for Black Rifle Coffee Company. But what you may not know is how he views his military service as an Army Ranger with five combat tours. During our conversation, we talked about how he views his service, his continual support of military veterans, how he founded his mission after the military, where he stumbled along the way, and how he helped turn a simple coffee company into a household name. SHOW HIGHLIGHTS  Mission-oriented  Defining yourself Acts of heroism  Defusing threats  Controlled violence  How to out-grit people  Being uncomfortable  Developing core-competencies  Mission first Manageable disagreements  Creating a community  The land of opportunity  The need for meaningful conflict  Owning responsibility    MAT BEST As I stated earlier, my guest today is someone most of you are probably familiar with. His name is Mat Best and he is a former Army Ranger and the co-founder of Black Rifle Coffee