Annex Business Media: Podcasts

As Canada turns its attention towards a green economic recovery from COVID-19, forestry will have an important role to play. But there are still a lot of public misconceptions about the industry’s sustainability. Yet Canada leads the world in sustainable forest management, with an estimated 164 million hectares of forests certified under one of three programs: the Canadian Standards Association (CSA), the Forest Stewardship Council (FSC) Canada, and the Sustainable Forestry Initiative (SFI). These certification programs play a critical role in combatting the narrative that forestry is not sustainable by raising public awareness, working with communities and key stakeholders, and more. To get a better understanding of the different issues these certification programs cover, how the certification landscape has changed over the years, and what forestry companies need to do to become certified today, we spoke with Jason Metnick, SFI’s senior vice-president of customer affairs, and Francois Dufresne, president of