Creative Warriors
711: Shep Hyken - The Difference Between a Marketing Program and a Loyalty Program
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:51:11
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Sinopse
Most of us are thrilled to have repeat customers, but how do we turn those repeat customers into loyal customers? Loyal customers that not only like our product or service but will go the extra mile to do business specifically with us. These are loyal customers. Many loyalty programs are designed to get customers to come back, but creating genuinely loyal customers is on a whole new level. Customer service and experience expert Shep Hyken is here to discuss why customers become loyal and how to give them the experience they deserve. Shep Hyken is the author of I'll Be Back: How to Get Customers to Come Back Again & Again, a book about turning customers into repeat customers and turning those repeat customers into loyal customers. Shep is the Chief Amazement Officer of Shepard Presentations. He is a hall of fame speaker and a bestselling author. He’s passionate about giving customers the best possible service and interaction at every point of contact. We cover many of the concepts and ideas in his new b