Swenglanese - Talking Business In The Uae

This week's episode comes from Sweden where Oskar got to sit down with Rosie Kropp - the CEO and Senior Advisor at Lavandel who have offices in the Middle East, Europe, Africa and Turkey. Rosie and Oskar discuss the broad subject of branding - what it is, who does it well, education, brand ambassadors and promise.  Rosie then delivers some great tips for aspiring entrepreneurs, SME's and start ups.