Creative Warriors

707: Kate Doster - Making Email Marketing Fun While Treating People Like People

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Sinopse

Ethical email marketing is more critical now than ever. People are busy and are constantly getting bombarded with emails and sales messages. Now it's so important to serve and sell in a way that resonates with your subscribers. I have the perfect person on the show to talk about serving and selling in a way that puts the FUN back in email. Kate Doster believes that by having fun and treating people like people, sales will follow.    Kate is the host of the Inbox Besties Podcast and the creator of the Love Your List 2.0 email marketing mega-course. Her obsession with helping ethical entrepreneurs goes back to her copywriting days where she discovered her real love was email marketing. She's helped over 4000 students open the hearts and wallets of small but mighty audiences while using the power of fun email marketing and easy yes mini-offers. Her fun style is contagious, and it's hard not to notice her passion and love of email marketing.    We dive into why email marketing is so important. I'll give you a hin