She Talks Radio

In today’s world, it takes a strong, branded identity along with a memorable customer experience that generates a good buzz to keep the #brand going and the profits flowing.   The goal of every business owner is not just to create satisfied customers but to create the WOW experience that leads to #brand evangelists. In today’s market, complete with word of mouth marketing, PDAs and social media, a company’s brand is controlled by the consumer and these days, a brand’s reputation can be supported or destroyed within a click of a few keys on a computer. As a small business owner, chances are you may not be thinking building a brand has anything to do with you.  I mean brands are for the big guys right?  Think again – Even Small Business Need a Brand!  And once you build a powerful brand, your business will begin to soar by attracting and converting loyal customers who tell all their friends about you and your products and continue to purchase from you over and over again. On this weeks’s #ShetalksRadio, Kellie