Creative Warriors

We all know in business that it takes more than one thing to be successful. But, if I had to say that there was one magic key or thing that everything else is built on, it would be knowing what makes you different, unique. This work is the primarily what I do with my coaching clients—to help them discover their difference. It’s never been more important to stand out in this very noisy marketing world. Today my guest, Ian Chamandy and I dig into answering the fundamental question you must answer for all your prospective customers, why should they choose you? Ian is the co-author of the book “Why should I choose you?” – Answering the single most important strategic question in business in seven words or less Ian is a founding partner of Blueprint Business Architecture, a company that developed a new methodology for strategic planning.  He has co-facilitated the creation of well over 200 Blueprints for companies large and small, helping them define what makes them uniquely remarkable at their core and using this