Creative Warriors

Do you consider yourself, your brand or your company to be a prestige brand? Are you or do you hope to be catering to the higher-end of your market? Being a prestige brand takes a lot more today than just throwing a higher price on it. In this episode, we’re going to explore the nuances of what it means to be a prestige brand today. JP is a proven business leader, recognized strategy expert, and global brand builder.   He has a 20+ year track record of successfully creating, re-staging and growing brands and their organizations around the world.  The co-founder of Ueber-Brands Consulting. JP is also the co-author along with Wolf Schaefer of the bestselling book “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which is quickly becoming a marketers reference book.  It analyses the success drivers behind some one hundred premium brands. And advocates putting ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance.  JP is regularly involved