Creative Warriors

210: Howard Lim - Authentic Branding

Informações:

Sinopse

Differentiation is the ticket to success. Figuring out how you and your brand stands out in a word of sameness is critical. We have a lot of responsibilities in business— to manage our business, take care of our customers to mention a few, but I believe your #1 responsibility to your future success is creating a brand that is so unique that it can’t be duplicated. A veteran whole-brain thinker, Howard Lim is dedicated to innovation and through speaking, and his seminars have taught more than 75,000 entrepreneurs how to build differentiated brands that connect with customers intellectually and emotionally, proving that an Authentic Brand® accelerates growth, customers, profit, and value. As founder of HOW Creative, Howard Lim has been building businesses and brands for nearly three decades. His passion is helping companies transform products and services into rich brand experiences that motivate and inspire consumers to achieve their aspirations. Howard has shepherded the brands of emerging and Fortune 100 com