Creative Warriors

One of the most important rules in business: be authentic. But there is one equally as important in today’s booming business world: stay relevant. Combine these two together, and your business could dominate the marketplace. How do we adapt to the mindset of consumers? How do we look at the business landscape as free range, instead of getting stuck in the habits of big business culture? Nicole Ertas joins us to discuss the difference between tethered brands and free range brands. Nicole is a recognized Global Brand Strategist who has helped build some of the world’s most powerful brands! Don’t believe me? Ask Jim Beam, Mike’s Hard Lemonade, Nestle, Johnson & Johnson...the list goes on. Nicole is also an author; her latest book is “Free Range Brands.” WARRIOR OF LIGHT “As we move through the world and we put ourselves out there and encounter resistance, if you can continue to recognize not to take things personally, then I think that is something you can continue to carry you forward, rather than derail