Creative Warriors

381: Josh Haynam- Quizzes as a Marketing Strategy

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Sinopse

The word “quiz” can conjure up images of stressful days in school, or gimmicky Buzzfeed posts your friends have shared. In reality, quizzes are one of the most powerful marketing tools you can use today. People don’t want to be one of a million, or even one in a million. They want to be THE one in a million. In order to do that, you need to really know them. You need to know their language, their habits, and what they really need. The best way to do this, without talking to each and every person directly, is through an online quiz. With a quiz you can find out how your client prefers to be approached, what their specific tastes are, and fill the gap in their lives without needing to sit down and talk with them. On this episode of Creative Warriors, we are joined by Josh Haynam. Josh is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other human on earth right now. Download thi