Creative Warriors

All of us entrepreneurs have heard about the importance of building a brand. What you’re not hearing enough is the importance of building a personal brand. People don’t follow a brand, they follow the founder. They don’t think SpaceX, Virgin, or Apple. They tend to think Elon Musk, Richard Branson, and Steve Jobs. That’s where you want to be. You want people to think of, because that’s when your business will become change proof. Starting a new business doesn’t mean starting from the ground up. You’ll have a strong base audience that will support anything you take on. The biggest thing to remember when trying to become a Youpreneur is that you have to be authentic. Don’t copy people like Gary V, or Tim Ferris. Find your own originality: and do that by throwing yourself out there and beta testing what you think the audience wants. They will give you feedback, and that’s how you’ll be able to hone in on what they need and how you can really serve them. To dive deeper into the subject of personal branding and b