Creative Warriors

One of the most important things you can do in this world is discover your purpose. It’s really heartbreaking when an entrepreneur spends decades building a business that’s something they don’t care about. They start to feel burned out, and are too scared to try anything else because they’ve become dependant on the income that’s been created. The good news is, you can start making sure your business’ purpose lines up with your personal purpose at any time: and the sooner the better. You do that through brand identity. This is where you explore exactly what your business is and how you communicate it to your target consumer.By knowing what you stand for, and what your company is all about allows you to make the changes you may feel are necessary. And don’t be afraid of change. It’s important in every business. The world is constantly changing, and any business that’s been around for decades has had to make changes to fit into this constantly evolving world. On this episode of Creative Warriors, I am joined by