Creative Warriors

Entrepreneurs know the power of word of mouth, but not many of us put strategies in place to utilize it. We use the same, tired strategies of discount codes for referring friends or a BOGO sale to bring in new customers. Research shows that one out of two products are purchased because of word of mouth, but still we leave it up to hope or the chance that something will go viral. Instead, you can learn what your customers want and create something remarkable that they’ll need to tell their friends about- Talk Triggers. Talk Triggers are strategic operational differentiators done on purpose that create conversation and bring you new customers. They are not a coupon or a contest, and they differ from “Surprise and Delight” tactics. They are something that you do for every customer, every day. You can look at companies with successful Talk Triggers (Cheesecake Factory and their large menu, Double Tree and their cookies) and work backwards to see how the arrived at their end result and how that could be repeatable