Creative Warriors

Pricing for creative services has always been a difficult topic. As creative entrepreneurs, we often feel embarrassed about charging a high amount for our work. We’ll set rate based on time spent or put a fixed package rate up on our website. As a result, we often undervalue our services. The prices you set shouldn’t be based on the cost of the input or the market value of the deliverables. They should be based on the value that you’re adding to the client and also the risk that you’re taking on. At the end of the day, value comes down to a feeling and what people are willing to pay for that feeling. Services are either a productized business (pursuing scale) or a customized services business (pursuing quality). If you’re not a productized business, you need to stop pricing yourself as such. You can reserve the right to charge different clients based on how they value your business. Bring the same creativity you use in your work to your business model. To dive deeper into this concept, I’ve brought on an expe