Creative Warriors

438: Shep Hyken - The Convenience Revolution

Informações:

Sinopse

Businesses need to pay close attention to how society is changing. Due to technology, things are moving at a faster rate than ever. Customers previously had to choose between convenience and lesser quality or less convenience and higher quality. Now, they expect both. If your business is not able to adapt to current demands, it won’t survive. Today’s customers expect great customer service, speed, and a good price all at the same time. Your business isn’t just being compared to other small business, it’s being held to the standards of bigger businesses like Amazon. You need to ask yourself, “How easy am I to do business with?” The convenience you create could be the greatest gift you give to your customers. You’re giving them time back in their life to put where it matters most: relationships. Adding elements like delivery, technology, and self-service creates a win/win situation: more convenience for the customer and less overhead for you. To dive deeper into this concept, I’ve brought on an expert who knows