Creative Warriors

We spend too much time trying to “sell” to people who are not a good fit for our business. How many business cards for people who will never use your service do you need? The answer is zero. We also often use violent sports or battle analogies to describe the process of selling which creates adversarial atmosphere. Instead of these approaches, we should be thinking of selling as solving problems. Ian Altman calls this “Same Side Selling.” To get into Same Side Selling, you need to have a mindset shift from “closing” to “fit.” Your job is to ask the right questions so the buyer convinces themselves that you can solve their problem. You put out the right information, and they decided that you’re the right fit. Ian Altman inspires audiences with a modern approach to grow business with integrity. As a CEO for two decades, Altman founded and grew his own business-services and technology companies from zero to over $1 billion in value. This business success, backed by years of researching how customers make decisio