Creative Warriors

Being vulnerable is difficult for everyone, but it can be especially hard for businesses to embrace. They often think that vulnerability will take away their power. They’re convinced that being honest and authentic will limit their results. But being completely upfront with your customers actually maximizes your results. With apps like Yelp and many of the retail sites showing reviews, we are truly in a “transparency age.” People will trust you more if they feel that they are being told the good and the bad. Humans’ brains are wired to automatically distrust people they feel are “selling” them something. To dive deeper into the idea of transparency, I’ve brought on an award-winning sales leader, Todd Caponi. His expertise is in building the revenue capacity for technology companies. He has served in senior leadership roles, helped one organization to a successful IPO followed by an exit valued at almost $3B, won the American Business "Stevie" Award for VP of WW Sales of the Year, and is also a former owner/op