Creative Warriors

558: Richard Buchanan- Wild Thoughts to Grow Your Business

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Sinopse

I love discovering new ways of thinking, especially if it means finding creative ways to view my business from a different angle. Especially when things are going well, it can be difficult to see the things that might be holding your business back. The question then becomes, what can we do to see our business with fresh eyes?   Every once in awhile brands should do an internal health check. Not only to clear out what is not working, but also to find new ways of connecting with more clients. As my guests and I often say here on Creative Warriors, business is about human connection and not just the product. But sometimes it takes a bit of thinking outside of the box, or “thinking wildly,” to find the right answers.  To dive deeper into thinking I’ve brought on author and a founding partner of The Clearing, Richard Buchanan.  The Clearing was voted the UK’s best branding consultancy at The Drum’s Network Awards two years running. His work with brands including McLaren, Fitness First, Wimbledon and Ocado has