Creative Warriors

Every once in a while a company comes around that raises the standard of what business should be.  Whether it’s carving out a unique identity, or setting a new standard for exceptional customer service, Zappos has become a shining example of how prioritizing service can make you one of the world’s greatest companies. Zappos is a company I’ve always been incredibly intrigued by. Their employees are some of the happiest and supported. Their customers are some of the most loyal. The stories behind some of their interactions and what they’ve led to (like one of my favorites, Operation Red Shoes) are both heartwarming and motivating. This is a company that values humanity. They are a microcosm of the type of world we’d all like to live in full of respect, human connection, and love.  To give us a behind-the-scenes look on how Zappos has mastered the power wow, I’ve brought on two of the company’s THINK team, Kelly Smith and Derrin Hawkins.  Kelly leads Zappos’ THINK team: a group of creative strategists focused