Creative Warriors

Regardless of what stage of business you are in, it is important to understand how you are positioned if something unplanned were to happen. A crisis- such as pandemic- forces business to roll out their contingency plans, pivot their trajectories, and make some really hard decisions. Times like this can make any business, big or small, feel like a startup navigating a vast ocean. The Titanic was “The Unsinkable Ship.” And like the Titanic, many startups are driven by their ego, rushing to market and set sail before they are ready. But you don’t have to be a startup to fail. And you certainly don’t have to fail just because we’re in a global crisis. Startup or not, it’s all about preparation. To unpack the lessons we Warriors can learn from the Titanic, I’ve brought on two award-winning business school professors and the authors of The The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups Dr. Kim Saxton has over thirty years of marketing and market-research experience, worki