Creative Warriors

People change fast. So, marketing has to, also.  As we take this time to evaluate what’s working in our businesses and what’s not we should also be taking a moment to truly understand what works now that might be different from what was working previously.Whether it’s natural shifts in customer-centric marketing, or the shift to digital business due to the pandemic, things are always changing. So as things like live videos emerge as the new top marketing trend, it is important to always question: is what you’re doing actually working? Before jumping in to go with the flow, think about what your customer wants. How do they want to be seen? How can they see themselves best in your messaging?  To break this down further I’ve brought on Founder of Think Media Consulting, Shahla Hebets. Shahla has over two decades of experience developing digital marketing strategies for Fortune 500 companies to small businesses. Shahla’s company Think Media Consulting focuses on helping wellness and lifestyle brands grow. She