Creative Warriors

There seem to be as many definitions of strategy as there are people on earth. Practically every business owner has different ideas of what strategy means and how to apply it. It’s time we take a moment to setting our heads straight about strategy. Applying informed strategic practices can be the deciding factor in how successful a business is. Most businesses are built backwards. The right way to build your business is to deeply understand your ideal customer and then construct your business in a way that speaks to them. Additionally, there are many myths about strategy practices that I want to bust for my community of Creative Warriors.  To break down the strategic mindset for us, I’ve brought on Chuck Bamford. Chuck Bamford, Ph.D., is the Managing Partner of Bamford Associates, LLC, a strategy consulting firm that has worked with hundreds of organizations as they develop and implement a compelling strategy. He is an Adjunct Professor of Strategy at Duke University (Fuqua) and the University of Notre Dam