Creative Warriors

When you are in business, you are in the wish-granting business. When you really think about it, what you offer is what helps your customers achieve what they’re wishing for. And when you can find a way to communicate what you stand for, how you will grant those wishes, and why you are unique in doing so, you will elevate the humanity of your business. But it begins with you; especially for the self-employed. What is your backstory? How can you connect the dots of your life to figure out where you fit in the market? My origin story of being a photographer is what distinguishes me in what I do today; I help people truly be seen for who they are and what they do. And so as you set the stage for your business you can then begin to weave in all the elements of your narrative that will ultimately lead your customers to invest in you, the person, the human, not just your brand.  To dive deeper into the Business of Story, I’ve brought on The World’s Most Industrious Storyteller, Park Howell. Park helps leaders of