Creative Warriors

Becoming an entrepreneur is exciting. Most new entrepreneurs and small business people have big dreams and big ideas. This enthusiasm is important when it comes to having the drive and determination to get things off the ground, but it’s also important to keep the fundamentals in mind. Avery Swartz is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing.   Avery is a digital marketing expert, and her book is all about starting with the fundamentals and using a framework to plan and execute a successful digital marketing strategy for small and large businesses. She’s here today to talk about how her proven framework along with iteration can lead to a successful digital marketing plan before and after launching your small business.    The information in Avery's book is especially relevant for small business owners. We work through the steps in her framework beginning with the first thing you need to do before anything else. Then we talk about the indiv