Creative Warriors

One thing most businesses have in common, especially when it comes to marketing, is they need to get noticed. The attention of followers and potential customers is the key to marketing success. What if you could drastically increase your followers? What if your product or business was at the top of everybody's mind? This recognition would ultimately lead to more sales and business success.    It's actually possible to create legitimate recognition through hype. This is the process of getting more eyeballs on your business by generating and leveraging hype for positive purposes. Hype can be used to create legitimate business success. It can be used to help people. It can also be a catalyst for effecting positive change in your community.    Michael Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is here today to talk about how recognition and hype can be used for legitim