Ppcpodcast

In today's interview Paul sits down with Garrett Mehrguth from Directive. They discuss how to get quickly get educated on SEO, reasons to reallocate midfunnel spend to top/bottom funnel, and how Garrett approaches client reporting. In a turn of events only marketers will find remotely interesting... they discover they share the same MarTech stack! Listen now: Sign up with Directive's Institute to learn SEO and get 4 free lessons today! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message