Pricing Is Positioning

The premise of today’s podcast is about the book I hope to write someday called The Magic of Pricing Big: The Simple Secret to Getting Paid What You're REALLY Worth!   I share a few of these strategies with you and how they can help you with your pricing going into 2021.    Two key concepts include:    #1 to think BIG when it comes to your value, pricing and get your mindset right, otherwise the higher fees, bigger contracts will never come.   #2 is using the power of anchoring BIG dropping Anchor bombs in conjunction with price options in your pricing strategy for your products and services.   Send your pricing and business questions to [email protected]  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.    Check out the Rock Your Pricing Online Course    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters,