Reinventing Professionals

I spoke with Roman Zelichenko, an attorney and the founder of both GMI Rocket, a marketing firm for immigration lawyers, and LaborLess, a cloud-based software platform for H-1B visa compliance. We discussed the genesis of both companies, the value of digitizing traditionally paper-based processes, the unique nature of marketing for immigration lawyers, how the pandemic has impacted the way lawyers market, ways that marketing will change in 2021.