Reinventing Professionals
LTN's IT Director of the Year on Marrying Technology with Marketing/Business Development
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:02:36
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Sinopse
I spoke with Steve Fletcher, the Chief Information Officer for Parker Poe Adams & Bernstein LLP, as well as the winner of LTN's "IT Director of the Year" award. We discussed the firm's collaborative approach to marketing, business development and technology, focusing on its creation of Parkway, an intranet platform that centralizes information and enables the firm's lawyers to showcase their capabilities to potential clients.
