Reinventing Professionals

I spoke with Jason Goitia, the founder of the Goitia Law Firm in Tampa, whose mission is to empower clients to use a Florida law firm online. His website, FloridaVirtualLawOffice.com, allows flat-fee online document assembly. We discussed the genesis of his firm, the advantages of operating a virtual office, the value of flat fee arrangements for his clients, and the similarities between the evolutionary trend in the law to those that have taken place in the retail banking industry.