Reinventing Professionals

I spoke with Andrew Partridge, the co-founder of Mondaq, about the evolution of content distribution and the value of metrics in marketing. He noted that since the market has changed, professionals are much more focused on who reads their work, why and for how long. Metrics that can profile those readers and permit organic follow-up are increasingly important. Ultimately, content generation is about showcasing your expertise, he notes. “The key is getting to the detailed analytics behind the readership.”