Reinventing Professionals

I spoke with Roe Frazer, the founder of Cicayda, a Nashville-based software company providing cloud-based e-discovery tools; Case Logistix, now owned by Thomson Reuters; and, Digome, a digital marketing firm. Frazer noted that the name of his new venture, Cicayda, comes from the quest to find a rare blue-eyed cicayda and compared it to a legal team’s search for documents in the era of big data. Calling it “Angry Birds for e-discovery,” he highlighted that Cicayda offers an app-like look and feel for all of the company’s offerings. Frazer’s goal is to make software that lawyers can use while bringing “transparent pricing and price sanity” to the marketplace through a pay-per-use model. He considers this new offering “iteration 0.0” because he expects that customers will drive future development through social media channels.