Reinventing Professionals

Intangible Investors and the Changing Innovation Landscape

Informações:

Sinopse

I spoke with Bruce Berman, the founder of Brody Berman Associates, a management consulting and communications firm that supports intellectual property rights holders and service providers, who is also the author of five books, including The Intangible Investor – Profiting from Intellectual Property: Companies’ Most Elusive Assets (CloseUp Media, 2014). We discussed the state of intellectual asset management, what makes intangible investors relevant today, the valuation of intangible assets, and the changing nature of innovation.