Coaching For Leaders

Nir Eyal: Indistractable Nir Eyal is one of the most respected experts on the intersection of psychology, technology, and business. The MIT Technology Review has called him, “The Prophet of Habit-Forming Technology.” He previously authored the Wall Street Journal bestseller Hooked: How to Build Habit-Forming Products* which received tremendous traction in the technology and entrepreneurial communities. Now, he’s turned his attention to how we can control our attention in a world of complexity. His new book, Indistractable: How to Control Your Attention and Choose Your Life*, challenges some of the traditional misconceptions about distractions. In this conversation, Nir and I discuss the practical steps on how to align your calendar with what matters most. Key Points Being a professional is doing what you say you’re going to do. Most people don’t know what they are going to do. Research shows only a third of Americans keep a daily schedule. If you don’t plan your time, someone else will plan it for yo