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PX.com: From Parallel Brand to Rebranding – With Frans van Hulle
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:16:02
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Sinopse
The CEO of a global organization discusses why they acquired a 2 letter .COM, ran it as a parallel brand, and are now rebranding to PX.com. We discuss the advantage a 2 letter .COM brings and the enterprise value of a 2 letter .COM to an organization like theirs.
