Ibm Analytics Insights Podcasts

Real Consumer Insights: Beyond the Data Hype with Lev Mazin of AYTM

Informações:

Sinopse

Send us Fan MailWant to cut through the noise and understand *real* consumerbehavior? Lev Mazin, CEO of aytm—Ask Your Target Market—is hereto challenge the hype around AI and big data. Lev’s spent over adecade connecting with 100 million consumers, revealing whyhuman insight is more valuable than ever in a world racing towardssynthetic data.01:10 Lev Mazin04:55 AYTM06:52 AYTM's Differentiator09:06 Consumer Insights Automation12:28 Why Do Surveys Still Exist17:50 Panels of 100M Clients19:17 Data Quality, an Existential Crisis24:41 Synthetic Data27:11 Extracting Noise from Data29:45 Big Data to Human Insights30:58 Do ISO Certification Matter?37:03 Irrational Behavior41:20 Rapid FireLinkedIn: linkedin.com/in/levmazinWebsite: https://aytm.com/Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business