The James Altucher Show

Ron Johnson built the Apple Store as Apple's SVP of Retail, and is the author of Shop Different: How Retail Revealed Apple's Genius.A Note from James:I love the Apple Store.I can walk into one without needing anything and still want to stay. I like looking at the products. I like touching everything. I like the space. I like the feeling.I remember buying one of my first iPods at the Apple Store on Fifth Avenue in New York. I walked out smiling, listening to music from my childhood that I hadn’t heard in years.And that feeling was designed.My guest today, Ron Johnson, is the person who created the Apple Store.Before Apple, Ron was at Target, where he helped prove that design could matter even in mass-market retail. He worked with Michael Graves and helped establish this idea that something affordable could also be beautiful.Steve Jobs noticed.Steve had come back to Apple. The Mac was competing in a world dominated by Windows. And he realized there was something advertising could not do: it could not let someon