Startups For the Rest of Us

Would you spend a year on distribution for a product that doesn't exist yet? In this solo episode, Rob answers listener questions about how second and third-time founders think differently, from filtering a dozen good ideas down to one, to why distribution and validation matter more the second time around. He also digs into how to sell and price AI agents, and whether a long enterprise sales cycle is worth the wait for a bootstrapper. Want to get your question answered? Submit your question for an upcoming episode. Topics we cover: (2:54) – Selecting an idea after an exit (5:26) – Using spreadsheets and advisors to filter (8:52) – Founder retreats for big decisions (10:01) – How to sell an AI agent (12:32) – Pricing agents on value replaced (17:13) – What later-stage founders care about (18:59) – Distribution and validation for repeat founders (23:12) – Long enterprise sales cycles (26:33) – Optimizing for learning speed Links from the show: MicroConf Europe┃Reykja