The Writer Files: Writing, Productivity, Creativity, And Neuroscience

Bestselling author and storytelling expert Abbie Emmons spoke with us about topping 600K YouTube followers, helping writers craft emotionally resonant narratives, and her new writing guide MAKE YOUR STORY MATTER. Abbie Emmons is the popular YouTube creator behind the channel Make Your Story Matter. For over seven years, she has been sharing her wisdom on YouTube (@abbieemmons), where she teaches writers how to make their stories matter by harnessing the power and psychology of storytelling to transform their ideas into masterpieces Her latest book, Make Your Story Matter: An Interactive Guide to Unlocking Your Brain's Storytelling Power and Writing a Book Readers Love (releasing August 11, 2026), “... [offers a] simple but powerful 3-step framework for storytelling that’s rooted in psychology called the Who, What, Why Method.” Jessica Brody, bestselling author of Save The Cat! Writes a Novel, wrote of the book, "Understanding why stories move us is one of the most powerful things a writer can learn. Make Y