The Strategy Skills Podcast: Management Consulting | Strategy, Operations & Implementation | Critical Thinking

Owen Fitzpatrick has spent years studying propaganda, belief systems, and decision-making in places such as North Korea, Rwanda, Afghanistan, and Iran. In this conversation, he explains why the same psychological mechanisms that shape societies also shape the decisions of executives, leaders, and entrepreneurs. The central insight is that the greatest influence often comes from within. As Owen explains, "What really convinces us is the way in which we convince ourselves." He adds, "Our ability to persuade ourselves of certain things is actually the dominant force that determines whether or not a person will be open to ideas." Owen shares the deeply personal experience that began this journey: at age fourteen, while writing a suicide note, a single question interrupted the story he was telling himself and completely changed the direction of his life. That moment became the foundation of what he now calls inner propaganda—the internal process through which attention, emotion, and identity create certainty. The